How to Track Email Campaign Performance in Omnisend (Ecommerce Focused)

If you’re running an online store, your email campaigns are one of the most powerful tools for driving repeat sales. But sending emails is only half the job. The real results come from tracking what’s working and improving it over time.

In this guide, I’ll walk you through how to track your email campaign performance in Omnisend, so you can make data-driven decisions and increase your store’s revenue.

 

Why Tracking Matters

If you’re not measuring results, you’re guessing. Tracking your campaigns helps you see what messages bring in the most clicks, which products your audience cares about, and how much revenue each email actually makes.

This data tells you exactly where to double down and where to make changes. Omnisend makes this easy by giving you all the key metrics in one dashboard.

 

Step 1: Open the Omnisend Reports Dashboard

Once you log in, go to Reports in your main menu. Here you’ll see all your campaigns, automations, and workflows in one place. Each campaign report shows data like:

• Delivery rate: how many emails successfully reached inboxes
• Open rate: how many people opened your email
• Click rate: how many clicks your links or buttons
•  Received conversion rate: how many completed a purchase
• Revenue: total sales generated by that campaign

You can also filter reports by date, type (campaign vs automation), or even by segment to see what performs best for specific audiences.

 

Step 2: Check Campaign Performance

Start by reviewing your latest campaign reports. Click on the campaign name to open detailed metrics.

Here’s what to look for:

• High open rate (20–40%) means your subject lines are strong.
• Low click rate (<2%) might mean your content or CTAs need improvement.
• Revenue per email shows how much each email is worth.

Use this data to identify your best-performing campaigns. Then replicate what works in tone, timing, and design in future sends.

 

Step 3: Analyze Automation Results

Automations like welcome series, abandoned cart, and post-purchase flows often bring the highest ROI.

Go to Reports → Automation Reports to check performance. You’ll see:

• Total emails sent per workflow
• Average open and click rates
• Revenue per automation

For example, if your abandoned cart workflow shows a high open rate but low conversion, it might mean your discount or product reminder needs adjusting.

Omnisend also shows email-by-email performance within each automation. This helps you spot weak points inside the sequence.

 

Step 4: Use Revenue Attribution Reports

One of Omnisend’s most powerful features is Revenue Attribution. It connects your email results directly to your Shopify, WooCommerce, or BigCommerce store sales.

You’ll see:

• Which emails or automations generate the most money
• How much revenue came from each customer segment
• The lifetime value of customers who engage with your emails

This lets you prioritize the flows that make the biggest impact and turn off underperforming ones.

 

Step 5: Review Engagement by Segment

Not every subscriber behaves the same way. Omnisend’s Audience Reports show how each segment interacts with your emails.

You can track:

• Average open and click rates by segment
• Revenue and orders per group
• Engagement trends over time

For example, you might notice your VIP customers open every email but only buy from new product launches. That insight helps you create targeted campaigns that match their behavior.

 

Step 6: A/B Test and Optimize

Tracking is only valuable if you use it to improve. Use Omnisend’s A/B testing feature to experiment with subject lines, designs, and send times.

You can test things like:

• “Free Shipping Today” vs “Your Exclusive 10% Off Ends Soon”
• Button placement and color
• Image-based emails vs text-focused ones

After sending, check which version brought in the most clicks or sales. Keep the winners, and apply those learnings to future campaigns.

 

Step 7: Connect to Google Analytics

If you want deeper insights, connect your Omnisend account to Google Analytics.

This gives you additional tracking for:

• Traffic from each email campaign
• Time spent on site after clicking
• Conversion behavior after the email visit

Together, Omnisend and Google Analytics give you a full view of the customer journey from inbox to checkout.

 

Step 8: Track Performance Over Time

Go to your main Reports page and use the date filters to analyze results month by month.

Look for trends like:

• Which send days or times work best
• Seasonal patterns in engagement
• Email frequency that leads to the highest revenue

Once you have 90 days of consistent data, you’ll have a clear picture of what your audience responds to and how to scale it.

 

Pro Tips for Ecommerce Email Tracking

• Always tag your campaigns. Label each one by product or goal so you can compare categories easily.
• Monitor list health. Remove inactive subscribers regularly to keep your metrics accurate.
• Focus on revenue, not just open rates. A campaign with lower opens but higher conversions is often more profitable.
• Sync with Shopify. Ensure all order and product data are flowing correctly to get the most accurate attribution.

 

Final Thoughts

Tracking your email performance in Omnisend is one of the easiest ways to grow your ecommerce store. Once you understand what drives opens, clicks, and sales, you can stop guessing and start scaling.

Focus on your top-performing campaigns, tweak your weak automations, and keep testing new ideas. Over time, you’ll build a system that consistently converts subscribers into loyal customers.