Finding a profitable niche on Amazon is the key to building a successful and sustainable FBA business. Instead of chasing saturated products or relying on guesswork, you can use data-driven tools to find low-competition opportunities with real sales potential. In this guide, we’ll break down exactly how to use Helium 10 to find profitable Amazon niches, step by step.
What Makes a Niche Profitable?
Before getting into the tools, it’s important to understand what makes a niche worth pursuing:
- High demand (at least 3,000 monthly searches for your main keyword)
- Low to moderate competition (not dominated by big brands)
- Strong profit margins (30% or more after fees and costs)
- A price point between $20 and $70 (enough room to profit without scaring off buyers)
- Room for improvement (bad reviews, poor listing images, or missing features)
Once you know what to look for, it’s time to start your search with Helium 10.
Watch our full YouTube video tutorial on how to use Helium 10 to find profitable niches on Amazon.
Step 1: Use the Black Box to Find Product Ideas
Black Box is Helium 10’s product research tool that filters through millions of Amazon listings to find hidden gems.
How to use it:
- Go to the “Black Box” tab in your Helium 10 dashboard.
- Set filters based on your criteria:
- Category: Choose the type of product you want to sell.
- Price: $20 to $70
- Monthly Revenue: $3,000+
- Reviews: Less than 300 (low competition)
- Improvement Opportunity Score: High
- Click “Search”
You’ll get a list of products that match your filters. Look for items with consistent sales, low reviews, and weak listings.
Step 2: Validate with Xray (Chrome Extension)
Once you find a product or niche that looks interesting, use Helium 10 Xray to validate it in real-time.
How to use it:
- Install the Helium 10 Chrome Extension.
- Go to the Amazon search results page for the niche.
- Click the Xray icon.
You’ll see:
- Monthly revenue and sales
- Review counts
- Price and fees
- Market share across sellers
Avoid markets where one or two sellers dominate all the revenue. Instead, look for niches where many sellers are making consistent income.
Step 3: Check Search Demand with Google Trends and Magnet
Now that you’ve found a product with potential make sure people are actively searching for it.
Use Google Trends:
- Search your main product keyword.
- Look for steady or rising interest over time.
Use Helium 10 Magnet:
- Enter your main keyword.
- Look for:
- Search volume (aim for 3,000+)
- Related keyword ideas
- CPC and competition level
If the keyword data is strong, the niche has real demand.
Step 4: Analyze Competition with Cerebro
Cerebro lets you reverse-engineer the top competitors in your niche by pulling their most profitable keywords.
How to use it:
-
- Find the ASINs of 2-3 top sellers in the niche.
- Plug them into Cerebro.
- Look for:
-
- High-performing keywords they rank for
- Search volume and keyword difficulty
- Keywords with strong traffic but lower competition
Use these insights to build a listing that targets the right keywords from day one.
Step 5: Source from Alibaba and Calculate Profitability
Once you’ve confirmed demand and low competition, it’s time to source the product.
Find a supplier:
- Go to Alibaba and search for your product.
- Compare pricing, minimum order quantity (MOQ), and shipping costs.
Use Helium 10 Profitability Calculator:
- Estimate:
-
- Cost of goods
- Shipping fees
- Amazon FBA fees
- Ad spend
Make sure your margins are 30% or more before placing your first order.
Helium 10 Pricing Plans
To use all of the tools mentioned above, we recommend the Platinum Plan:
- Starter Plan: $29/month (limited tools)
- Platinum Plan: $79/month (full access to Black Box, Cerebro, Magnet, Xray, and more)
- Diamond Plan: $229/month (for larger-scale sellers)
Get 20% off for 6 months or 10% off for life.
Starting from $29/month
Get 20% OFF Your First 6 Months Enter code: ECOMMASTERY20 at checkout
Key Features
Comprehensive Amazon product research tools
Keyword tracking and optimization
Profitability and inventory management tools
Why We Recommend It
Helps Amazon sellers save time and grow their business
It makes finding profitable products, optimizing listings, and managing inventory easier,
so you can focus on making more sales and beating the competition.
Pros & Cons
- All-in-one solution for Amazon sellers
- Easy-to-use tools for beginners and advanced sellers
- Accurate keyword and market data
- Advanced features may require a learning curve
- Pricing can be high for small-scale sellers
Final Thoughts: Test and Take Action
Finding a profitable niche is only the first step. Once you validate your idea:
- Place a small order to test the market.
- Build a high-converting listing using Helium 10 Scribbles.
- Launch with a clear keyword and ad strategy.
With the right tools and consistent action, Helium 10 can help you build a brand, not just a one-hit product.
