How to Use Helium 10 for Amazon FBA Keyword Research in 2025

Success on Amazon depends on ranking for the right keywords. Whether you’re launching a new product or optimizing an existing listing, Helium 10 is one of the most powerful tools for Amazon FBA keyword research. It provides deep insights into search volume, competition, and keyword trends, allowing sellers to make data-driven decisions.

In this guide, we’ll break down how to use Helium 10’s suite of keyword research tools to find high-ranking keywords, optimize product listings, and maximize sales in 2025.

 

Why Keyword Research Matters for Amazon FBA

Amazon’s search algorithm, A9, determines which products appear at the top of search results. The right keywords help you:

• Increase product visibility by appearing in relevant search queries.
• Attract more traffic from high-intent shoppers.
• Improve conversion rates by targeting the right audience.
• Outrank competitors by identifying untapped keyword opportunities.

Without proper keyword research, your product may struggle to get seen by potential buyers, leading to lower sales and wasted advertising spending.

 

Watch our step-by-step Helium 10 keyword research guide here:

 

Helium 10’s Keyword Research Tools

Helium 10 offers a powerful set of tools to research, analyze, and track keywords for Amazon FBA. These include:

• Cerebro – Reverse ASIN lookup to analyze competitor keywords.
• Magnet – Generates keyword ideas based on a seed keyword.
• Frankenstein – Cleans and organizes keyword lists.
• Scribbles – Helps optimize product listings with the best keywords.
• Keyword Tracker – Monitors keyword performance over time.
• Trendster – Identifies seasonal keyword trends.

Each tool serves a specific purpose in building a profitable keyword strategy for your Amazon business.

 

Step 1: Using Cerebro for Competitor Keyword Research

Cerebro is a reverse ASIN lookup tool that reveals which keywords competitors are ranking for. This is a shortcut to finding profitable keywords without guessing.

1. Go to Cerebro in the Helium 10 dashboard.
2. Enter a competitor’s ASIN (found in their product listing under “Product Details”).
3. Click Search to analyze keyword data.
4. Filter by high search volume and low competition to find the best opportunities.

Cerebro provides organic rank, search volume, and competing products, helping you pinpoint high-ranking, high-traffic keywords that drive sales.

 

Step 2: Using Magnet to Find Keyword Ideas

If you don’t have a competitor ASIN to analyze, Magnet helps generate new keyword ideas from scratch.

1. Go to Magnet in the Helium 10 dashboard.
2. Enter a seed keyword related to your product (e.g., “wireless earbuds”).
3. Click Search to generate a keyword list.
4. Filter by search volume, competition score, and relevancy to find the best keywords.

Pro Tip: Focus on long-tail keywords (e.g., “best wireless earbuds for running”) because they have less competition and higher conversion rates.

 

Step 3: Cleaning Up Keywords with Frankenstein

Once you’ve gathered a list of keywords from Cerebro and Magnet, use Frankenstein to remove duplicate and irrelevant terms.

1. Go to Frankenstein in the Helium 10 dashboard.
2. Paste your keyword list into the input box.
3. Click ‘Process’ to clean and organize the list.
4. Export the refined keyword list for use in your listing optimization.

 

Step 4: Optimizing Listings with Scribbles

Now that you have high-ranking keywords, you need to strategically place them in your title, bullet points, description, and backend search terms using Scribbles.

1. Go to Scribbles in the Helium 10 dashboard.
2. Import your keyword list from Frankenstein.
3. Insert high-volume keywords in the product title and bullet points.
4. Use remaining keywords naturally throughout the description and backend search terms.

Scribbles ensures that no important keywords are left out, helping maximize your product’s visibility.

 

Step 5: Tracking Keyword Performance with Keyword Tracker

After launching your product, monitor your keyword rankings using Keyword Tracker.

1. Go to Keyword Tracker in Helium 10.
2. Enter your ASIN and track the keywords you optimized for.
3. Monitor ranking changes and adjust your listing if necessary.

This helps you see which keywords are gaining or losing rankings so you can refine your strategy over time.

 

Step 6: Identifying Seasonal Trends with Trendster

Trendster is a tool that shows how keyword search volume changes throughout the year. This is useful for products with seasonal demand.

1. Go to Trendster in Helium 10.
2. Enter a keyword (e.g., “Christmas decorations”).
3. Analyze search trends over the past 12 months.

Use this data to time product launches and optimize ad spending around peak seasons.

 

Getting Started with Helium 10

To access all these keyword research tools, you’ll need a Helium 10 account. Here’s how to get started:

1. Sign up for Helium 10 (Diamond Plan recommended for full keyword research tools).

 

2. Install the Chrome extension for quick keyword insights.

3. Follow this guide to start finding and optimizing keywords for your Amazon listings.

 

Final Thoughts: Is Helium 10 Worth It for Amazon Keyword Research?

If you want to rank higher, attract more customers, and increase sales on Amazon, Helium 10 is an essential tool. Its powerful keyword research features help sellers:

• Discover high-traffic, low-competition keywords.
• Analyze competitors’ keyword strategies.
• Optimize listings with the right keywords.
• Track rankings and adjust for better results.

For serious Amazon FBA sellers, Helium 10 provides a competitive edge by automating and optimizing the keyword research process.