Best Advertising Strategies for E-commerce Stores in 2025

Running an ecommerce store in 2025 is exciting but also competitive. With more brands selling online than ever, you can’t just rely on having a great product. You need a smart advertising strategy to get traffic, build trust, and turn visitors into buyers.

The good news is you don’t have to spend a fortune or master every platform to succeed. The key is picking a few proven strategies and doing them well. Here are the best advertising strategies for ecommerce stores in 2025.

 

1. Paid Social Media Ads

Platforms like Facebook, Instagram, and TikTok are still some of the most powerful ways to drive sales. These platforms let you target specific audiences based on age, interests, location, and even shopping behavior.

Tips to make it work:

• Start with short, simple video ads that show your product in action.
• Highlight one clear benefit or pain point your product solves.
• Use retargeting ads to bring back visitors who didn’t buy the first time.

Paid social ads work well for both new customer acquisition and retargeting past visitors.

 

2. Google Ads and Shopping Campaigns

Google Ads are great for ecommerce because people searching on Google often have strong buying intent. When someone searches “best running shoes for flat feet,” they’re closer to making a purchase than someone just scrolling social media.

Tips to make it work:

• Use Google Shopping campaigns to showcase your products with images and prices.
• Target long-tail keywords with high intent (like “buy waterproof hiking backpack”).
• Track conversions to see which keywords actually lead to sales.

This strategy puts your store in front of people ready to buy.

 

3. Influencer Marketing and UGC

Influencer partnerships and user-generated content (UGC) are becoming more powerful each year. Instead of big celebrity influencers, many stores are working with smaller creators who have engaged audiences.

Tips to make it work:

• Partner with micro-influencers (5k–50k followers) for authentic content.
• Reuse influencer videos and photos as ads for your store.
• Encourage customers to post their own photos with your products.

UGC builds trust, and when used as ads, it often outperforms polished brand content.

 

4. Email and SMS Marketing

Advertising doesn’t always mean finding new customers. It also means keeping the ones you already have engaged. Email and SMS are some of the best tools for this because they go directly to your audience.

Tips to make it work:

• Send a welcome series to new subscribers with a discount or brand story.
• Use cart abandonment emails and texts to recover lost sales.
• Send weekly or monthly campaigns with promotions, new arrivals, or tips.

With tools like Omnisend or ActiveCampaing, you can automate much of this process and make sales on autopilot.

Get Started with Omnisend

 

 

5. Retargeting Campaigns

Most people won’t buy on their first visit. Retargeting keeps your brand in front of them until they’re ready.

Tips to make it work:

• Use Facebook Pixel and Google Ads to track visitors.
• Retarget with dynamic ads showing products they viewed.
• Add urgency with limited-time discounts.

Retargeting often brings some of the highest ROI because you’re reaching people who are already interested.

 

6. Content Marketing and SEO

While ads get fast results, content marketing and SEO bring in long-term traffic. Blog posts, videos, and guides can attract people who are still researching before they buy.

Tips to make it work:

• Write blogs targeting product-related keywords (like “best eco-friendly water bottles”).
• Create videos showing product use cases or comparisons.
• Optimize product pages with keywords, alt text, and fast load times.

Content marketing builds authority and compounds over time, making it a must-have alongside paid ads.

 

7. Affiliate Programs

An affiliate program turns creators, bloggers, and even customers into your sales team. You pay a small commission for each sale they bring in.

Tips to make it work:

• Use platforms like GoAffPro or Refersion to set up your program.
• Recruit influencers and niche bloggers in your space.
• Offer attractive commissions (10–30%) to motivate affiliates.

This strategy is low-risk since you only pay when you make a sale.

 

Final Thoughts

The best ecommerce advertising strategies combine both paid and organic methods. Paid ads provide quick wins, while content, SEO, and email marketing establish a long-term foundation.

If you’re just starting, focus on one or two platforms, learn the basics, and scale from there. Over time, adding retargeting, influencer partnerships, and content will help you create a system that drives consistent sales and growth.