How to Collect More Email Subscribers on Shopify Using Omnisend Forms

If you run a Shopify store and want to make more sales, building your email list should be a top priority. Email marketing is one of the highest converting tools in ecommerce. And with the right setup, you can collect new subscribers every single day on autopilot. This guide will show you how to use Omnisend forms to grow your email list on Shopify. You’ll learn the exact steps to create high-converting signup forms that drive real results, even if you’re brand new. Let’s get into it.

 

Why Use Omnisend for Shopify Email Forms

Omnisend is built for ecommerce. It works perfectly with Shopify and lets you create signup forms, automate emails, and track everything in one place.

Here’s why it’s a great tool for growing your list:

• Drag and drop builder (no coding needed)
• Templates designed for ecommerce
• Targeting options like exit intent and scroll triggers
• Built-in A/B testing
• Easy connection to your Shopify products and customer data

The more targeted your form, the higher the conversion rate. And Omnisend makes this simple.

 

Step 1: Set Up Your Omnisend Account

Go to omnisend and sign up for a free account. Choose Shopify when prompted and connect your store by installing the Omnisend app through the Shopify App Store. Once connected, Omnisend will pull in your customer and product data so everything works seamlessly. You’re ready to create your first form.

Get Started with Omnisend

 

 

Step 2: Create a Signup Form

In your Omnisend dashboard, go to Forms and click Create Form.

You’ll see options like:

• Popups
• Embedded forms
• Landing pages
• Teasers

Start with a pop-up form. This is one of the highest converting form types, especially for new visitors. Choose a pre-made template and customize the layout. Add your logo, change the background, and update the text. Make sure the message is clear and the offer is strong.

Example:

Headline: Get 10% Off Your First Order

Subheadline: Join our email list and unlock your discount instantly.

Fields: Email address (you can add first name if you want)

CTA Button: Claim My Discount

 

Step 3: Add an Incentive

Give people a reason to subscribe. Discounts, free shipping, or a free downloadable guide all work well. If you’re not sure what to offer, start with 10% off or a free shipping code. These are simple, effective, and don’t eat into your margins too much. Once someone submits their email, show a success message and redirect them to a thank-you page with the code. Or, send a welcome email immediately with the offer inside. Omnisend can automate this for you with their welcome series feature.

 

Step 4: Target the Right People

In the form settings, set up targeting rules. This controls when and where the form appears.

For a popup:

• Trigger after 5 seconds
• Show on scroll (30 to 50 percent down the page)
• Exit intent for desktop
• Mobile optimized

Avoid showing the form again to people who already signed up. Omnisend lets you exclude returning subscribers or users who have purchased. The goal is to get the right offer in front of the right people at the right time. Smart targeting makes that happen.

 

Step 5: Connect It to a Welcome Series

Now that you’re collecting emails, you want to engage your new subscribers fast.

In Omnisend, go to Automations > New Workflow and choose Welcome Series.

Set it to trigger when someone joins your list through the popup form.

Your welcome flow can look like this:

Email 1: Welcome + Discount Code

Email 2: Product Benefits or Bestsellers

Email 3: Customer Reviews or Social Proof

Email 4: Limited-Time Reminder

Space these out over 3 to 5 days. Keep the tone friendly and helpful. You’re building trust before asking for a sale.

 

Step 6: Test and Improve Your Forms

Omnisend makes it easy to A/B test your forms. You can test:

• Different headlines
• Button colors
• Incentives (10 percent off vs free shipping)
• Form layout

Run the test for a few days and compare conversion rates. Keep the version that performs best.

You can also monitor form performance inside your Omnisend dashboard. Check metrics like:

• Views
• Submissions
• Conversion rate
• Top sources of traffic

Use that data to optimize your offers and timing over time.

 

Step 7: Use Multiple Forms to Cover Your Funnel

Don’t stop at one form. You can create multiple forms based on where visitors are in your store.

Here are a few ideas:

• Homepage popup for new visitors
• Exit-intent form on your cart page
• Footer form for casual browsers
• Landing page form for blog traffic

You can also set forms to show only on specific devices or to certain traffic sources (like paid ads).

The more places you give people a chance to join, the faster your list will grow.

 

Bonus Tip: Build a Landing Page with Hostinger

If you want to collect leads outside your Shopify store (from TikTok or Instagram), consider building a quick landing page with Hostinger Website Builder.

 

Use it to showcase your brand, explain your offer, and connect your Omnisend form. You don’t need any tech skills and it only takes 15 minutes to set up. This is great for building pre-launch waitlists, seasonal campaigns, or growing your list from content.

 

Final Thoughts

Using Omnisend forms with your Shopify store is one of the fastest ways to grow your email list and boost your sales. The key is to have a clear offer, smart timing, and a system in place to engage your subscribers right away.

You don’t need a massive budget or technical skills to make it work. Just focus on helping people and staying consistent.