Keeping an eye on your competitors is one of the smartest moves you can make as an Amazon seller. The more you know about what they’re doing, the better you can position your own products to outperform them. In 2025, one of the most effective tools for this is Helium 10’s Market Tracker. This powerful feature helps you monitor your competitors in real-time, giving you the insights you need to make smarter decisions and boost sales.
Why Competitor Tracking Matters on Amazon
Amazon is a fast-moving marketplace. Prices change, new sellers enter, and customer preferences shift. If you’re not paying attention to what’s happening around you, you’re falling behind. Competitor analysis helps you:
- Spot trends early so you can pivot quickly.
- Understand pricing so you can stay competitive without cutting profits.
- Identify keyword gaps and opportunities.
- Monitor stock levels to stay ahead when competitors go out of stock.
This type of data gives you a competitive edge that can lead to more traffic, higher conversions, and better ad performance.
What is Helium 10’s Market Tracker?
Market Tracker is Helium 10’s competitor intelligence tool. It monitors changes in your market and shows how you and your competitors are performing across different metrics.
It’s especially useful for:
- Tracking top-performing competitors
- Watching pricing and review changes
- Monitoring keyword movement
- Analyzing market share over time
- Spotting new sellers entering your niche
Starting from $29/month
Get 20% OFF Your First 6 Months Enter code: ECOMMASTERY20 at checkout
Key Features
Comprehensive Amazon product research tools
Keyword tracking and optimization
Profitability and inventory management tools
Why We Recommend It
Helps Amazon sellers save time and grow their business
It makes finding profitable products, optimizing listings, and managing inventory easier,
so you can focus on making more sales and beating the competition.
Pros & Cons
- All-in-one solution for Amazon sellers
- Easy-to-use tools for beginners and advanced sellers
- Accurate keyword and market data
- Advanced features may require a learning curve
- Pricing can be high for small-scale sellers
With Market Tracker, you can stop guessing and start making informed, data-backed decisions.
Watch our full Market Tracker walkthrough here:
How to Use Market Tracker (Step-by-Step)
Step 1: Add Your Product and Market
- Log in to Helium 10 and go to Market Tracker.
- Add your product by entering its ASIN.
- Helium 10 will suggest other competing products based on customer behavior and keyword overlap.
- You can accept or modify this list to match your market view.
Step 2: Monitor Key Metrics
Once your market is set up, Market Tracker will display:
- Market share: See how much of the total sales volume you control.
- Competitor changes: Price drops, stockouts, new images, title changes.
- Sales trends: Understand how your niche is performing over time.
- Keyword insights: Discover which keywords competitors are ranking for.
Step 3: Take Action on the Data
- Adjust pricing when you notice competitors increasing theirs.
- Launch ads targeting high-performing competitor keywords.
- Update listings if competitors are using better images or copy.
- Run promotions when a key competitor runs out of stock.
This level of insight can save you money, help you grow faster, and allow you to win in competitive niches.
Helium 10 Pricing for Market Tracker
Market Tracker is available in all Helium 10 plans, with varying levels of access:
- Starter Plan ($29/month): Limited access to tools and tracking.
- Platinum Plan ($79/month): Includes full access to Market Tracker.
- Diamond Plan ($229/month): Designed for larger sellers with multiple brands and products.
If you’re serious about scaling your Amazon store, investing in one of the higher-tier plans is worth it for full access to competitor data.
Final Thoughts
Competitor tracking isn’t optional if you want to succeed on Amazon in 2025. With tools like Helium 10 Market Tracker, you can stay ahead of the curve, react faster, and make better business decisions.
Whether you’re launching your first product or trying to scale an existing store, use Market Tracker to:
- Stay on top of market trends
- Understand competitor behavior
- Optimize your pricing and keywords