If you’re running a WooCommerce store, email marketing isn’t optional; it’s how you recover lost sales, re-engage past buyers, and stay top of mind. But with so many tools out there, how do you choose the right one? In this post, we’re comparing two popular platforms: Omnisend and Flodesk. Both are great, but they serve different types of store owners. If you want to grow your WooCommerce store the smart way, keep reading.
Why Email Marketing Matters for WooCommerce
Before we get into the comparison, let’s set the stage. WooCommerce is a powerful plugin for WordPress that turns your site into a full-blown online store. But unlike Shopify, it doesn’t come with built-in email marketing. That means if you want to send cart recovery emails, welcome series, or launch promos, you’ll need a third-party tool like Omnisend or Flodesk to handle it.
What Is Omnisend?
Omnisend is built for ecommerce. It connects seamlessly with WooCommerce and gives you the tools you need to run high-converting email and SMS campaigns. You can segment your list, personalize messages, recover abandoned carts, and track sales, everything you need to drive revenue without chasing down leads manually.
What Is Flodesk?
Flodesk is more of a design-forward platform. It’s made for creators, bloggers, and small business owners who want beautiful emails without needing to hire a designer. You can absolutely use it with WooCommerce, but it’s not built specifically for ecommerce the way Omnisend is.
Omnisend vs Flodesk: Head-to-Head for WooCommerce
Which One Should You Choose?
- Choose Omnisend if you’re serious about growing your WooCommerce store and want built-in tools to recover carts, increase repeat purchases, and automate campaigns. It’s made for ecommerce, and the features prove it.
- Choose Flodesk if you’re a brand-first business that prioritizes design and wants a simple, fixed-price email tool. It’s perfect for creators, small shops, or digital product sellers who just need something quick and stylish.
Final Thoughts
Here’s the bottom line: Omnisend is your best bet if you want to make more sales from your WooCommerce store. It’s built for what WooCommerce lacks: automated marketing, SMS, segmentation, and revenue tracking. On the flip side, Flodesk wins on design and simplicity, but it lacks the deeper ecommerce features that truly move the needle.
If you haven’t chosen your email platform yet, start with a free Omnisend account. You’ll be able to send automated cart recovery emails, set up SMS campaigns, and track your store’s performance all from one dashboard. It’s a smart way to grow.
