How to Set Up Omnisend with Shopify (Full Integration Tutorial 2025)

If you’re running a Shopify store and not using email and SMS to bring customers back, you’re leaving money on the table. One of the easiest ways to fix that is by connecting Omnisend to Shopify. It’s quick, powerful, and helps you automate messages that actually drive sales.

In this tutorial, I’ll walk you through how to set up Omnisend with Shopify step-by-step. Whether you’re brand new or switching from another email tool, you’ll be able to launch campaigns and automation flows in under 30 minutes.

 

What is Omnisend?

Omnisend is an email and SMS marketing platform built specifically for e-commerce. It helps store owners send cart recovery messages, welcome emails, product updates, and even post-purchase follow-ups all automatically.

Get Started with Omnisend

 

It also comes with pre-built templates and drag-and-drop editors, so you don’t need to be a designer or marketer to get results. What makes it powerful is the tight integration with Shopify: Omnisend pulls in your product catalog, customer activity, and order data so you can personalize every message.

 

Step 1: Install the Omnisend App in Shopify

First, log into your Shopify admin panel. Go to the Shopify App Store and search for “Omnisend” Click on the app and hit “Add App”. Shopify will ask you to approve the installation click “Install App” to proceed. Once it’s installed, you’ll be redirected to Omnisend’s onboarding flow. You can create your account using your email or sign in with Google. Omnisend automatically connects your Shopify store data the moment you install it. You don’t need to set up any complex APIs or do any coding.

 

Step 2: Import Store Data and Sync Products

After logging into Omnisend, it will sync your store data. This includes:

• Customer names, emails, and phone numbers
• Order history
• Abandoned cart data
• Products from your Shopify catalog

This sync happens automatically in the background. Give it a few minutes if you have a large store.

To double-check everything’s working, go to “Audience” in Omnisend’s sidebar. You should see your customer list populated. Then go to “Products”, and you’ll see your Shopify products available for drag-and-drop use in email templates.

 

Step 3: Set Up Your First Automation

Click on the “Automation” tab inside Omnisend. You’ll see pre-built workflows for:

• Abandoned cart
• Welcome series
• Order confirmation
• Shipping confirmation
• Product review requests

Choose “Abandoned Cart”, click “Use Workflow”, and customize the email content. You can add product images, dynamic checkout buttons, customer names, and discount codes. Everything is plug-and-play.

You can also add SMS steps between emails to follow up via text. Simply drag the SMS block into your flow, and it will automatically fill in with the customer’s phone number if they have provided one. Make sure to click “Enable” when you’re done building. That’s it, your automation is live.

 

Step 4: Design Your First Campaign

Go to “Campaigns” in Omnisend’s sidebar and click “New Campaign.” Choose “Email”, then select a template or start from scratch.

You can insert your logo, add product blocks that link directly to your Shopify store, and customize the email colors to match your brand. Omnisend lets you add:

• Countdown timers for urgency
• Product recommendations based on browsing history
• Coupon codes
• Social media links

Once your email looks good, set your subject line and preview it on mobile and desktop. Then, choose your audience: new subscribers, customers who haven’t bought in 30 days, or everyone.

Click “Schedule” or “Send Now,” and your campaign is on the way.

 

Step 5: Add SMS Marketing (Optional but Powerful)

To add SMS, go to “Channels” and enable SMS. You’ll need to verify your phone number and agree to the compliance terms. You can then create SMS campaigns or add text messages to any automation flow. For example, send a short SMS reminder two hours after someone abandons their cart. SMS works especially well during launches, sales, or urgent restocks. Just make sure you only message people who have opted in.

 

Step 6: Customize Your Signup Forms

Go to “Forms” and set up a pop-up or embedded signup form. Choose your design, add your headline, and include a discount offer if you want to incentivize signups.

Use form targeting rules like:

• Show after 10 seconds
• Only show on product pages
• Don’t show up to returning customers

You can also use a landing page form and link it from your social bio to collect emails without sending users to your website.

 

Step 7: Review Reports and Analytics

Once your automations and campaigns are live, check the “Reports” tab. You’ll be able to see:

• Open and click rates
• Revenue generated from emails
• Deliverability stats
• Subscriber growth

Omnisend also shows which messages brought in the most revenue and which ones need work. Use this to A/B test different subject lines, times, and message formats.

 

Omnisend Pricing (2025 Update)

• Free Plan: Up to 250 contacts and 500 monthly emails, including signup forms, popups, and basic automation.
• Standard Plan ($16/month): Up to 500 contacts, including email automation and SMS add-on.
• Pro Plan ($59/month): Includes advanced automation, SMS credits, and unlimited emails for 500 contacts.
• Enterprise: Custom pricing for brands with large email lists.

All plans include Shopify integration, analytics, and access to templates.

 

Final Thoughts

Setting up Omnisend with Shopify is fast and gives you instant leverage. You can recover abandoned carts, welcome new customers, run flash sale emails, and keep your audience engaged without doing everything manually. 

If you haven’t signed up for Shopify yet, now’s the time. It’s the most beginner-friendly way to launch an e-commerce store, and when paired with Omnisend, you’ll have a complete system to sell and scale without needing a big team or complex tools.

 

This tool saves time, helps increase your revenue per customer, and makes your store feel professional. Start with one automation, like an abandoned cart flow, and one welcome campaign. Once those are running, build from there.