If you run a WooCommerce store, one of the easiest ways to boost sales is with email marketing. Email gives you direct access to customers and doesn’t rely on algorithms or paid ads. With Omnisend, you can create and launch campaigns quickly, even if you’re new to email marketing. Here’s a step-by-step guide to launching your first email campaign in Omnisend.
Step 1: Connect Omnisend to WooCommerce
First, install the Omnisend plugin from your WordPress dashboard. Once installed, connect your WooCommerce store to Omnisend by following the prompts. This syncs your products, customer data, and orders so you can use them in your campaigns. The integration is simple and takes only a few minutes. Once it’s connected, you’ll see your store data inside Omnisend’s dashboard.
Step 2: Build Your Email List
Before sending a campaign, you need subscribers. Use Omnisend’s built-in signup forms, pop-ups, or landing pages to collect emails.
- Offer a discount code, free shipping, or a small freebie to encourage signups.
- Place the form on your homepage, checkout page, or as an exit-intent pop-up.
Every new signup will go straight into your Omnisend account, ready for your first campaign.
Step 3: Create a New Campaign
From your Omnisend dashboard, click Campaigns → New Email Campaign.
- Enter your campaign name (for internal tracking).
- Choose the list or segment you want to target (like “All subscribers” or “Recent buyers”).
This step ensures you’re sending the right message to the right audience.
Step 4: Design Your Email
Omnisend has a drag-and-drop email builder that makes design easy. You don’t need coding or design skills.
- Pick a template: Start with a pre-made design for promotions, product launches, or announcements.
- Add your branding: Upload your logo, set your brand colors, and choose fonts.
- Insert products: Use the product picker to pull items directly from your WooCommerce store.
- Write your copy: Keep it short and engaging. Focus on one main goal, like “Shop Now.”
Pro tip: Always include a strong call-to-action button that stands out.
Step 5: Set Up Subject Line and Preview Text
Your subject line is the first thing people see. Make it clear and interesting. Examples:
- “Your 10% Off Code Inside 🎁”
- “New Arrivals You’ll Love”
- “Don’t Miss This Deal”
Add preview text to expand on the subject line. Keep both short so they show up well on mobile devices.
Step 6: Schedule or Send
When you’re happy with your email, choose whether to send it now or schedule it for later.
- If you’re testing, send it right away to see results fast.
- For better engagement, schedule emails to go out in the morning or early evening when people check their inboxes.
Omnisend also offers A/B testing, so you can test two subject lines and see which performs better.
Step 7: Track Your Results
After sending, open your Omnisend dashboard to check performance. Look at:
- Open rate: How many people opened your email.
- Click rate: How many clicked did your links.
- Sales: How much revenue the campaign generated.
Use this data to improve your next campaign. For example, if your open rate is low, try testing new subject lines. If clicks are low, adjust your call-to-action or product images.
Tips for Better Campaigns
- Send consistently, not just during sales.
- Segment your audience (like VIP customers or first-time buyers) for more personalized messages.
- Keep one main goal per email to avoid confusing your subscribers.
- Always include your store’s branding so customers remember you.
Final Thoughts
Launching your first email campaign in Omnisend for WooCommerce is simple. Connect your store, build your list, design your email, and hit send. From there, use the data to keep improving.
Email marketing is one of the best ways to grow sales on autopilot, and Omnisend makes it beginner-friendly. The sooner you start, the faster you’ll see results.
