If you’re selling on Amazon, using the right tools can make or break your business. Two of the top options right now are Helium 10 and Sellerise. Both platforms serve Amazon FBA sellers, but in different ways. In this breakdown, we’ll compare both tools so you can decide which one fits your business based on your stage, goals, and focus.
What Is Helium 10?
Helium 10 is among the most popular tools for new and intermediate Amazon sellers. It’s known for helping you with:
- Product research (using tools like Black Box and Xray)
- Keyword research (with Magnet and Cerebro)
- Listing optimization (using Scribbles and Frankenstein)
- Keyword tracking and ranking
- Basic profit tracking and alerts
Starting from $29/month
Get 20% OFF Your First 6 Months Enter code: ECOMMASTERY20 at checkout
Key Features
Comprehensive Amazon product research tools
Keyword tracking and optimization
Profitability and inventory management tools
Why We Recommend It
Helps Amazon sellers save time and grow their business
It makes finding profitable products, optimizing listings, and managing inventory easier,
so you can focus on making more sales and beating the competition.
Pros & Cons
- All-in-one solution for Amazon sellers
- Easy-to-use tools for beginners and advanced sellers
- Accurate keyword and market data
- Advanced features may require a learning curve
- Pricing can be high for small-scale sellers
It’s a full-suite platform aimed at helping you launch, optimize, and rank products.
What Is Sellerise?
Sellerise, on the other hand, is built more for established sellers who are already making sales and want to go deeper. This tool focuses less on finding products and more on maximizing profits, managing reimbursements, improving PPC, and monitoring operations.
Its features include:
- Advanced profit tracking directly from Amazon payouts
- Inventory forecasting
- Reimbursement tracking for damaged or lost stock
- Review management
- PPC analytics
- 24/7 listing alerts
Starting from $19.99/month
Key Features
FBA Reimbursement Tool: Automatically identifies and assists in claiming reimbursements for lost, damaged, or mismanaged inventory, ensuring you recover owed funds without paying commissions.
Review Management Suite: Automates review requests, monitors new feedback, and facilitates outreach to customers who leave negative reviews, helping maintain a positive seller reputation
Keyword & PPC Optimization: Offers tools like Keyword Tracker and PPC Dashboard to monitor keyword rankings and manage advertising campaigns effectively, enhancing product visibility and sales.
Why We Recommend It
Sellerise provides a comprehensive suite of tools tailored for Amazon sellers, streamlining operations from financial analytics to customer feedback management. Its user-friendly interface and automation capabilities make it a valuable asset for sellers aiming to optimize their business processes and increase profitability.
Pros & Cons
- Comprehensive toolset covering various aspects of Amazon selling
- Automated processes reduce manual workload
- No commission fees on FBA reimbursements
- Advanced features may require higher-tier subscriptions
- Some tools may have a learning curve for new users
- Limited integration with non-Amazon platforms
If you’re already selling and want to increase margins and scale smoothly, Sellerise is built for you.
Watch our full video comparison on our YouTube video:
Key Differences Between Helium 10 and Sellerise
1. Stage of Seller
- Helium 10: Ideal for beginners launching their first or second product
- Sellerise: Best for established sellers managing multiple SKUs and needing more control
2. Data Depth
Helium 10 gives surface-level insights on keywords, competition, and estimated sales. Sellerise connects directly to your Amazon account to give you actual payout breakdowns, profit visibility, and real business health data.
3. Reimbursement System
This is where Sellerise stands out. It automatically tracks:
- Lost or damaged inventory
- Items reimbursed incorrectly
- Claims that haven’t been filed
Helium 10 doesn’t offer this level of support. If you’re not using Sellerise or doing this manually, you’re probably leaving money on the table.
4. Smart Alerts
Sellerise sends you real-time alerts if your listings are suppressed, hijacked, or if content changes. Helium 10 offers some alerts, but they aren’t as fast or detailed.
Keyword Research: Volume vs Conversions
Both tools offer keyword tracking, but they approach it differently:
- Helium 10: Focuses on keyword volume—how many people are searching
- Sellerise: Focuses on conversion potential—which keywords actually drive purchases
If you’re just starting out, volume-based research helps you get visibility. But if you’re scaling, conversion-based keywords matter more.
Profit and Payout Tracking
This is a big one. Sellerise breaks down:
- Your net profit
- Reinvestment suggestions
- Your take-home owner’s payout
Helium 10 shows estimated profits, but it doesn’t connect directly to your actual Amazon payout schedule. Sellerise gives you real financial control, something serious sellers care about as revenue grows.
Review Management
Sellerise offers more control for managing and improving reviews. You can monitor, respond, and create systems to recover from negative feedback. Helium 10 has basic monitoring, but it’s not built with the same level of precision.
Pricing and Discounts
Both platforms offer different pricing plans depending on your needs.
- Helium 10: Starts at $39/month for the Starter Plan. Use code ECOMMASTERY20 for 20% off the first 6 months, or ECOMMASTERY10 for 10% off every month for life.
- Sellerise: Starts at $19.99/month with a discount available through the affiliate link provided in the video description.
The pricing depends on how many features you need and the size of your business. For many sellers, using both tools in different stages makes sense.
Ease of Use
Helium 10 is easier to use out of the box, especially for new sellers. The dashboard is intuitive and walks you through research and launch workflows.
Sellerise has a steeper learning curve, but once you’re familiar with it, it saves hours of time and provides insights that Helium 10 can’t.
Final Recommendation
- Choose Helium 10 if you’re new to Amazon FBA, launching products, or focused on keyword research and listing optimization.
- Choose Sellerise if you’re already generating consistent sales and want deeper profit tracking, better PPC control, and real financial visibility.
If you’re serious about turning your Amazon business into a brand, both tools can work together Helium 10 for front-end optimization and Sellerise for backend profit scaling.
