If you’re selling on Amazon, the difference between reacting and staying ahead is knowing where the market is heading before everyone else does. That’s exactly what Helium 10’s Market Tracker helps you do. Instead of just focusing on one product or keyword, this tool gives you a full view of your entire market so you can spot trends early, monitor your competition, and plan smarter.
In this step-by-step guide, you’ll learn how to use Market Tracker to uncover emerging trends, research new products, track your competitors, and make data-backed decisions with confidence.
What Is Helium 10 Market Tracker?
Market Tracker is a tool inside Helium 10 that shows how your niche is performing over time. Unlike other tools that just track one product or a handful of keywords, Market Tracker monitors the entire market. That means you get insight into:
- Total market size
- Your market share
- Sales and pricing trends
- New competitors entering the space
If you’re planning a product launch or scaling an existing brand, this gives you the full picture.
Starting from $29/month
Get 20% OFF Your First 6 Months Enter code: ECOMMASTERY20 at checkout
Key Features
Comprehensive Amazon product research tools
Keyword tracking and optimization
Profitability and inventory management tools
Why We Recommend It
Helps Amazon sellers save time and grow their business
It makes finding profitable products, optimizing listings, and managing inventory easier,
so you can focus on making more sales and beating the competition.
Pros & Cons
- All-in-one solution for Amazon sellers
- Easy-to-use tools for beginners and advanced sellers
- Accurate keyword and market data
- Advanced features may require a learning curve
- Pricing can be high for small-scale sellers
Watch our full YouTube tutorial, which shows how to use Market Tracker live to analyze trends, evaluate a niche, and find product opportunities no one else is seeing yet.
Step 1: Set Up Market Tracker
Before you can start tracking, you’ll need a Helium 10 account. Use code: ecommastery20 for 20% off your first 6 months, or ecommastery10 for 10% off every month for life.
Once you’re logged in:
- Go to Market Tracker in the Helium 10 dashboard.
- Click Create Market.
- Name your market (example: “Yoga Resistance Bands”).
- Enter relevant keywords and ASINs for products that have already been sold in that market.
- Click Save and let Helium 10 build your market.
This setup gives you a live dashboard of everything happening in your niche.
Step 2: Understand the Dashboard
The Market Tracker dashboard is simple but powerful. Here’s what to look at:
- Market Volume – This shows the total estimated monthly revenue across your niche.
- Your Market Share – Tracks the percentage of sales your product owns.
- Product List – A sortable list of all tracked ASINs, with data like sales, pricing, reviews, and BSR.
- Competitor Activity – See which sellers are gaining or losing market share.
- Product Performance Trends – Track shifts over time in product performance, giving you a trendline view of growth or decline.
Step 3: Spot Emerging Trends Early
One of the most valuable parts of Market Tracker is how it helps you find new opportunities:
- Suggested ASINs – Helium 10 automatically recommends ASINs that are rising in visibility. These are products gaining momentum in your niche.
- Volume Spikes – Watch for sudden jumps in market volume or competitor sales. That usually signals a trend or seasonal spike.
- Review Growth – New listings gaining lots of reviews quickly are often the ones to keep an eye on.
This kind of early detection helps you identify products to test, bundle, or launch before everyone else.
Step 4: Use Market Tracker for Product Research
Thinking of launching a new product? Before you do anything, run the idea through Market Tracker.
- Search for similar ASINs and add them to a temporary market.
- Watch the market volume and sales consistency and review trends.
- Ask: Is this niche growing? Is it seasonal? Is it saturated with major brands?
If the numbers look good and there’s clear room for improvement (like low-quality listings or weak branding), that’s a green light to move forward.
Step 5: Monitor Competitors in Real Time
Market Tracker doesn’t just show data, it tracks movement.
You can follow individual competitors and see:
- Price changes
- Sales spikes or drops
- Review velocity
- BSR fluctuations
- New product launches from the same seller
This lets you react fast. If a new seller is scaling quickly with a certain product, you’ll know. If a competitor drops their price and steals shares, you’ll see it.
Step 6: Track Your Market Share
This is a feature most sellers overlook, but it’s critical.
Market Tracker lets you measure your own market share. So if your sales drop, you can see:
- Is it just your product?
- Or is the entire market slowing down?
That context helps you avoid overreacting. Sometimes, a dip in sales isn’t a listing problem. It’s a trend across the category.
Step 7: Use Market Insights to Expand Your Brand
As you grow, use Market Tracker to help decide what products to launch next. Look for:
- High-performing ASINs with weak branding
- Gaps in the category (e.g., no bundles, no color variation, outdated listings)
- Up-and-coming sub-niches with rising market volume but few competitors
This is where the real long-term wins happen by expanding smart and launching into the right verticals before they peak.
Final Thoughts: Why Market Tracker Is a Game-Changer
Most Amazon sellers use tools that only show part of the picture. Market Tracker gives you a full view of how your niche is evolving, what your competitors are doing, and where opportunities are opening up.
Use it to:
- Research new products
- Track trends early
- Stay ahead of competitors
- Protect and grow your market share
