When it comes to selling on Amazon, keywords can make or break your product’s visibility. But it’s not just about finding the right keywords—you also need to clean and organize them to use them effectively in your listings. That’s where Helium 10’s Frankenstein comes in. This free tool helps you take a messy keyword list and turn it into a lean, optimized list ready for backend search terms or product copy.
In this tutorial, we’ll walk through how to use Frankenstein step-by-step and explain why keyword cleanup matters.
Why Keyword Cleanup Is Important
Amazon’s algorithm rewards relevance and clarity. Using repeated or irrelevant keywords in your product listings can actually hurt your visibility. Frankenstein helps you with:
- Remove duplicates to avoid keyword stuffing.
- Focus on high-value keywords.
- Prepare backend search terms that are optimized for Amazon’s search engine.
Cleaning up your keywords before publishing your product listing is a simple but crucial step.
Watch our step-by-step Helum 10 Frankenstein tutorial here:
Step 1: Import Your Keyword List
Start by gathering keywords from Helium 10’s other tools like Magnet or Cerebro. These tools give you dozens or even hundreds of keyword ideas related to your product.
- Copy the entire list.
- Open Frankenstein in your Helium 10 dashboard.
- Paste the keywords into the input box.
Now, you’re ready to transform that long list into a usable format.
Step 2: Remove Duplicate Words
Frankenstein’s main function is to remove duplicates. All those repeated words from multiple phrases get filtered down into one clean version.
- Click the “Remove Duplicates” button.
- You’ll instantly see a condensed list of unique keywords.
This is ideal for backend search terms, where Amazon gives you a limited character count.
Step 3: Split Phrases into Individual Words
Next, use the “One Word Per Line” option. This separates every phrase into its individual components.
- Useful for identifying common keyword combinations.
- Helps with backend optimization, where you don’t need to repeat exact phrases.
For example, “wireless earbuds for running” becomes:
- Wireless
- earbuds
- for
- Running
From here, you can eliminate words like “for” to save space.
Step 4: Remove Unnecessary Words
Frankenstein lets you filter out filler words and irrelevant terms that don’t help your ranking.
- Use the “Remove Word” feature to exclude words like “the,” “and,” “for,” “with.”
- Focus on keywords that signal buyer intent, like “buy,” “best,” “cheap,” etc.
This ensures your keyword list is tight and focused.
Step 5: Sort and Organize Your Keywords
Frankenstein also gives you tools to sort keywords by:
- Alphabetical order
- Length of word
- Frequency of appearance
This helps you prioritize which keywords to include based on your character limits and product strategy.
Step 6: Export to Scribbles for Listing Optimization
Once your keyword list is clean, you can send it straight to Helium 10’s Scribbles tool.
- Click “Send to Scribbles.”
- From there, start building your product title, bullet points, and backend search terms.
Scribbles will help you track which keywords you’ve used and ensure you don’t miss any important ones in your copy.
Pricing and Access
Frankenstein is available with all Helium 10 plans, but full functionality comes with the Platinum Plan or higher. If you’re serious about optimizing your Amazon listings, the Platinum plan gives you:
- Unlimited access to Frankenstein
- Full use of tools like Magnet, Cerebro, and Scribbles
- Keyword Tracker and more
Pricing:
- Starter: $29/month (limited access)
- Platinum: $79/month
- Diamond: $229/month
Special Offers and Discounts
You can use one of our affiliate coupon codes to save:
- 20% off for 6 months
- 10% off every month for life
Starting from $29/month
Get 20% OFF Your First 6 Months Enter code: ECOMMASTERY20 at checkout
Key FeaturesComprehensive Amazon product research tools
Keyword tracking and optimization
Profitability and inventory management toolsWhy We Recommend ItHelps Amazon sellers save time and grow their business
It makes finding profitable products, optimizing listings, and managing inventory easier,
so you can focus on making more sales and beating the competition.Pros & Cons- All-in-one solution for Amazon sellers
- Easy-to-use tools for beginners and advanced sellers
- Accurate keyword and market data
- Advanced features may require a learning curve
- Pricing can be high for small-scale sellers
Final Thoughts
Frankenstein might look simple, but it plays a huge role in your Amazon keyword strategy. Clean, well-structured keyword lists help you:
- Stay within Amazon’s character limits
- Avoid keyword repetition
- Improve product visibility
Take five minutes to run your keyword list through Frankenstein before uploading your next product. You’ll get more value from your SEO efforts and increase your chances of ranking higher in search results.
