Most people think Helium 10 is only for Amazon sellers. But here’s the truth. Shopify sellers can use Helium 10 to find winning products, write better product pages, and rank higher in Google and TikTok Shop—even without touching Amazon. The tools are there. You just need to know how to use them.
This blog breaks down exactly how to use Helium 10 with Shopify. No Amazon account required. No guesswork. Just a clear system to grow your store faster. Let’s dive in.
Why Use Helium 10 With Shopify?
Helium 10 is one of the most powerful product research tools online. While it was built for Amazon, the data applies to Shopify too, because what sells on Amazon also sells on TikTok, Meta, and Google.
You can use Helium 10 to:
- Validate product ideas before testing them
- Find keywords people are actually searching for
- Reverse-engineer competitors
- Build stronger product pages
- Write SEO-friendly copy that brings free traffic
- Track what’s working so you can double down
Starting from $29/month
Get 20% OFF Your First 6 Months Enter code: ECOMMASTERY20 at checkout
Key Features
Comprehensive Amazon product research tools
Keyword tracking and optimization
Profitability and inventory management tools
Why We Recommend It
Helps Amazon sellers save time and grow their business
It makes finding profitable products, optimizing listings, and managing inventory easier,
so you can focus on making more sales and beating the competition.
Pros & Cons
- All-in-one solution for Amazon sellers
- Easy-to-use tools for beginners and advanced sellers
- Accurate keyword and market data
- Advanced features may require a learning curve
- Pricing can be high for small-scale sellers
Most Shopify store owners are guessing. This is how you stop guessing and start making data-backed decisions.
Step 1: Use Black Box to Find Product Ideas
Start by logging into Helium 10 and go to the Black Box tool.
Black Box is a product research engine that filters millions of products by category, demand, reviews, and pricing.
Even though it pulls from Amazon, this is still super useful. Why? Because you’re seeing what people are already buying across categories.
Here’s how to set it up:
- Choose a category like “Kitchen” or “Fitness”
- Set price between $20–$50
- Filter for high sales volume but low reviews
You’ll now see products that are trending but not yet saturated. These are great to test on Shopify, TikTok Shop, or your own funnel.
Step 2: Use Cerebro to Spy on Competitors
Next, go to Cerebro. This tool lets you plug in a competitor’s product URL or ASIN and see all the keywords they rank for.
Let’s say you’re selling a posture corrector. Grab a similar product from Amazon, copy its ASIN, and paste it into Cerebro.
Now you’ll see:
- What keywords does it rank for
- Monthly search volume
- CPC and competition level
Use this list to find high-search, low-competition keywords that you can use in your product titles, descriptions, and even TikTok hashtags.
Step 3: Use Magnet to Build Keyword Lists
After Cerebro, head over to Magnet, Helium 10’s keyword research tool.
Type in your product’s core keyword. For example: “neck massager.”
You’ll get a long list of related keywords people are searching for, including:
- “best neck massager for home”
- “usb neck massage device”
- “electric neck pillow massager”
Pick keywords that have good volume but low competition. These are gold for your Shopify SEO, blog content, and Google Shopping titles.
Step 4: Use Scribbles to Write Your Product Page
Once you’ve built your keyword list, go to Scribbles. This tool helps you write optimized product titles and descriptions using your keywords.
Paste your top 5–10 keywords into Scribbles. Then write your copy in the editor. Scribbles will show you which keywords you’ve used, how often, and what you still need to include.
This helps you write:
- Clear titles with high-impact keywords
- Bullet points that convert
- SEO-friendly descriptions that also make sense
No more guessing what to say. Scribbles keeps your writing clean and effective.
Step 5: Use Listing Analyzer to Improve Performance
If you already have products listed on Shopify, you can still use Helium 10 to optimize them.
Upload your current product info into the Listing Analyzer tool. Even though it’s made for Amazon, it will still give you insights into:
- Keyword gaps
- Missing images or assets
- Optimization score
Use these insights to improve your existing product pages on Shopify.
Better pages = more conversions.
Bonus: Use Trendster to Catch Early Trends
Trendster is a hidden gem. It shows you keyword trends over time, like Google Trends, but inside Helium 10. This is perfect for spotting seasonal spikes or early product booms.
Try running “Halloween decorations” or “portable blender” and see how the demand changes throughout the year. This helps you know when to launch, scale, or pause your ads.
Do You Need an Amazon Account?
Nope. You can use Helium 10 without ever creating an Amazon seller account. You’re just using the data. Amazon is the world’s biggest marketplace, so their data shows you what’s hot before everyone else catches on. You take that knowledge and apply it to Shopify, TikTok Shop, funnels, or wherever you sell.
Is Helium 10 Worth It for Shopify?
If you’re testing random products with no research, yes, it’s worth it.
Helium 10 helps you:
- Launch with confidence
- Write better pages
- Get found in search
- Run more effective ads
And if you’re using TikTok ads, SEO, or influencer UGC, Helium 10 makes your funnel stronger from top to bottom.
Final Thoughts
Shopify sellers are starting to wake up to the fact that Helium 10 isn’t just for Amazon. It’s a powerful toolkit for anyone selling products online.
You get smarter product research, stronger SEO, better copy, and tools to beat your competitors without burning cash on ads.
