How to Use Helium 10 for Amazon FBA Keyword Research in 2025

If you want steady Amazon sales in 2025, you need great keyword research. Guesswork wastes ad spend and time. Data wins. Helium 10 gives you the data and tools to build a keyword list, optimize your listing, and track rankings like a pro.

Below is a simple, proven workflow you can follow today.

 

The core Helium 10 tools you will use

• Magnet for seed keyword discovery and trend checks.
• Cerebro for reverse ASIN research. Paste competitor ASINs to see the exact keywords driving their traffic and rankings.
• Frankenstein to clean and de-duplicate big keyword lists.
• Scribbles and Listing Builder to place keywords into your title, bullets, and description without missing critical phrases.
• Keyword Tracker to monitor rankings after launch and through optimizations.

 

Step 1: Map Your Niche and Competitors

1. Search for your main idea on Amazon. Open the Helium 10 Chrome extension and note the top organic listings that match your product.
2. Grab 3 to 5 competitor ASINs that reflect the positioning you want. These will power your reverse ASIN work in Cerebro.
3. Write down a few seed ideas customers might type. Think uses, materials, benefits, sizes, and audience terms.

This gives you both a top-down view (seed terms) and a bottom-up view (what is already working for leaders).

 

Step 2: Top-down Discovery with Magnet

Open Magnet and enter a seed term. Example: “collapsible water bottle.”

Use these actions:

• Sort by search volume to see the biggest traffic drivers, then scan for relevance.
• Check Magnet IQ Score to gauge opportunity by the ratio of search volume to competing products.
• Open historical trends for 30, 90, or 365 days to spot seasonality and momentum.
• Pull long-tail ideas by adding modifiers like color, size, material, use case, and audience.
• Add promising terms to a list so you’re building your first draft keyword bank.

Magnet is available for many Amazon marketplaces, so repeat this if you sell internationally.

 

Step 3: Bottom-up Harvesting with Cerebro

Open Cerebro and paste 3 to 5 competitor ASINs. Click analyze. Now filter for keywords that matter:

• Search volume above your baseline.
• Organic rank positions within 1 to 30 for at least one competitor.
• Exclude branded terms you cannot or should not target.
• Look at competition metrics to understand difficulty and ad pressure.

Save all relevant terms to your master list. Cerebro is built exactly for this reverse ASIN workflow.

 

Step 4: Combine, Clean, and Prioritize

Export both lists. Open Frankenstein to:

• Merge all keywords from Magnet and Cerebro.
• Remove duplicates, special characters, and filler words.
• Output a clean list you can rank by search volume or by your own priority.

Create three tiers:

• Tier A. The most relevant, highest intent terms.
• Tier B. Solid long tails and mid-volume phrases.
• Tier C. Extras you will test later in PPC.

 

Step 5: Build your listing with Scribbles and Listing Builder

Open Scribbles and Listing Builder. Import your keyword bank. Now place keywords with intention:

• Title. Lead with your exact product, then weave in 1 to 2 Tier A phrases.
• Bullets. Cover features and benefits. Sprinkle Tier A and Tier B.
• Description or A+. Tell the story, handle objections, and add supporting long tails.
• Backend keywords. Add relevant terms you could not fit on the front end.

Scribbles helps you track which terms are already used and which are still missing, so you don’t leave money on the table.

 

Step 6: Track Rankings and Iterate

Launch updates. Then open Keyword Tracker and add your Tier A and B terms:

• Watch organic rank, trend lines, and daily changes.
• Use this to time micro-edits and to judge PPC effects on ranking.
• If a term stalls, improve the main image, price, or relevancy signals in bullets and A+.

Keyword Tracker can also monitor competitors, so you see when they gain or lose ground.

 

Step 7: Tie research to PPC

Great keyword research feeds ads. Start with two ad groups per product:

• Exact match for your Tier A and the best long tails.
• Phrase match for discovery around those same roots.

Negate irrelevant phrases as you find them. Keep organic and paid keyword lists aligned so conversion data compounds on the same terms.

 

Pro tips for 2025

• Check seasonality before committing. Use Magnet’s historical trend views.
• Refresh Cerebro data monthly. Competitors add new SKUs and change prices.
• Lock your “hero” term fit. If you can’t rank or convert on the core phrase, revisit positioning and images.
• Index first, then scale. Make sure target terms are indexed and relevant before pushing ad budgets.
• Document changes. Track edits and watch Keyword Tracker trends to learn what moved rankings.

 

7-day action plan

Day 1. Identify 3 to 5 real competitors. Save ASINs.

Day 2. Run Magnet on 3 seed terms. Save high volume and long tails.

Day 3. Run Cerebro on all ASINs. Filter and export.

Day 4. Clean with Frankenstein. Tier your list.

Day 5. Build the listing in Scribbles and Listing Builder.

Day 6. Launch, set up Keyword Tracker, and create two PPC ad groups.

Day 7. Review early data. Adjust bids, images, and copy for your Tier A terms.

 

Final thoughts

You don’t need a complex system to win keywords in 2025. You need a clean workflow and consistent iteration. Use Magnet to find demand, Cerebro to see what already converts, Frankenstein to tidy your list, Scribbles and Listing Builder to ship a tight listing, and Keyword Tracker to learn and improve. This is how you move from guesswork to growth on Amazon.