Amazon PPC can be one of the fastest ways to get your product in front of buyers, but it can also get expensive fast if you’re not managing it right. That’s where Helium 10 Adtomic comes in. It’s an AI-powered PPC tool designed to simplify ad management, reduce wasted ad spend, and help you make more sales.
If you’re running ads on Amazon and feel overwhelmed by manual bids, endless keyword changes, or unclear data, this guide will walk you through how Adtomic solves those problems step-by-step.
Why Amazon PPC Is Essential (But Complicated)
Amazon PPC (pay-per-click) ads are one of the best ways to drive traffic to your listings, especially for new products. But here’s the issue: managing ads manually takes time, requires constant tracking, and if you don’t know what you’re doing, it’s easy to burn through your budget.
Adtomic helps by automating key parts of the process while still giving you control. It uses data and machine learning to make smarter decisions and run more profitable ad campaigns.
What Is Adtomic?
Adtomic is Helium 10’s advanced PPC management platform. It’s built specifically for Amazon sellers who want to optimize their ads without spending hours in spreadsheets or Seller Central.
Think of it like your in-house ad manager—only faster, more consistent, and backed by Amazon sales data.
Key Features of Helium 10 Adtomic
1. AI-Powered Bid Adjustments
Adtomic constantly analyzes your campaigns and automatically adjusts bids based on performance. If a keyword is driving sales, it increases the bid. If it’s costing you money with no return, it lowers or pauses the bid.
No more guesswork. Just smart, real-time changes that help you get more out of every dollar.
2. Keyword Management Made Simple
Adtomic helps you identify:
- High-converting keywords you should double down on.
- Low-performing keywords you should lower or pause.
- Negative keywords waste money by bringing in irrelevant traffic.
The system flags what’s working and what’s not, so you can refine your targeting and reduce wasted spend.
3. Automated Campaign Setup
Instead of manually building Sponsored Product, Sponsored Brand, or Sponsored Display campaigns, Adtomic lets you set them up quickly using pre-built templates and AI recommendations.
You can launch campaigns based on:
- Manual or automatic targeting
- Branded vs non-branded keywords
- Custom structures and budget levels
This cuts down setup time while improving structure from day one.
4. Custom Rules and Automations
You’re in control of how aggressive or conservative you want Adtomic to be. You can set:
- Daily or weekly bid adjustment rules
- Custom triggers for pausing underperforming ads
- Thresholds for when to move keywords between campaigns
These automations let you scale without needing to monitor your account every day.
5. Real-Time PPC Analytics
Inside the Adtomic dashboard, you get a clear view of:
- Ad spend
- ACOS (Advertising Cost of Sales)
- ROAS (Return on Ad Spend)
- Clicks, conversions, and keyword-level performance
Instead of digging through Amazon’s reports, Adtomic shows you the data that matters most, right when you need it.
Watch our YouTube walkthrough where we demo the full Adtomic dashboard:
How to Use Adtomic: Step-by-Step Workflow
- Connect Your Amazon Seller Account: Log in to Helium 10 and connect your Amazon account to sync your data with Adtomic.
Starting from $29/month
Get 20% OFF Your First 6 Months Enter code: ECOMMASTERY20 at checkout
Key FeaturesComprehensive Amazon product research tools
Keyword tracking and optimization
Profitability and inventory management toolsWhy We Recommend ItHelps Amazon sellers save time and grow their business
It makes finding profitable products, optimizing listings, and managing inventory easier,
so you can focus on making more sales and beating the competition.Pros & Cons- All-in-one solution for Amazon sellers
- Easy-to-use tools for beginners and advanced sellers
- Accurate keyword and market data
- Advanced features may require a learning curve
- Pricing can be high for small-scale sellers
- Launch Your First Campaign: Use Adtomic’s guided campaign builder to launch Sponsored Product or Brand campaigns.
- Let Adtomic Analyze Performance: Give it a few days to collect data, then review suggested bid changes, keyword actions, and budget recommendations.
- Adjust or Approve AI Suggestions: You can manually approve changes or set them to auto-apply based on your custom rules.
- Track Results in Real Time: Use the built-in analytics dashboard to see which campaigns drive profit and which need adjustments.
Who Should Use Adtomic?
- Beginner sellers who don’t want to learn complex ad strategies
- Growing brands that need to scale PPC without hiring an agency
- Busy sellers who want automation but still want to stay in control
- High-volume sellers who want to improve ACOS and ROAS at scale
Final Thoughts: Adtomic = Smarter Ads, More Sales
If you’re running Amazon ads, there’s no reason to do it all manually. Adtomic gives you real-time data, smarter bidding, and clear insights—all in one place. Whether you’re testing new products or scaling a best-seller, the automation and visibility it provides will help you make better decisions and save more time.
