How to Calculate Your Profits on Amazon FBA with Jungle Scout

If you’re selling on Amazon FBA, understanding your profit margins is key to running a successful business. Too many sellers focus only on revenue, but without tracking your real profits, you could be losing money without realizing it.

In this guide, we’ll break down how to use Jungle Scout’s FBA Revenue Calculator and Profit Calculator to determine your exact earnings and make data-driven decisions.

 

Watch our YouTube video, where we walk through these steps:

 

Step 1: Categorizing Your Costs

Before getting into Jungle Scout, you need to separate your costs into two categories:

1. Ongoing Costs (Per Unit Sold)

• Cost of Goods Sold (COGS) – What you pay the supplier for each unit.
• Shipping Costs – Includes freight, customs, and last-mile delivery.
• Amazon FBA Fees – Includes fulfillment, storage, and referral fees.
• PPC Advertising Costs – What you spend on Amazon ads per sale.

2. Startup Costs (One-Time Expenses)

• Product Samples – Initial testing before placing bulk orders.
• Professional Photography – High-quality images boost conversions.
• Branding & Packaging – Custom packaging or inserts for branding.
• Promotional Giveaways – Discounts or free units to generate early sales.

 

Step 2: Using the FBA Revenue Calculator

Jungle Scout’s FBA Revenue Calculator helps estimate per-unit profits and margins.

How to Use It:

1. Enter your product price – The amount you plan to sell each unit for.
2. Input COGS & shipping costs – What you pay per unit.
3. Include Amazon fees – The tool automatically estimates fulfillment and referral fees.
4. View your per-unit profit and margin – The calculator displays your net profit and percentage margin.

Pro Tip: Aim for at least a 30-40% profit margin after all fees to maintain a sustainable business.

 

Step 3: Calculating Total Startup Costs

Many new sellers overlook one-time expenses, but these are crucial for understanding your actual profit.

To calculate:

1. Add up your sample, branding, photography, and launch costs.
2. Divide this by your expected total sales volume.
3. Subtract the per-unit share of startup costs from your revenue to get your real profits.

 

Step 4: Using the Jungle Scout Profit Calculator

Once you have your ongoing and startup costs calculated, use the Jungle Scout Profit Calculator to get a complete view of your net profits and return on investment (ROI).

How to Use It:

1. Enter per-unit costs (COGS, shipping, and Amazon fees).
2. Add PPC expenses – Your total ad spend is divided by total sales.
3. Include other variable costs like refunds, storage fees, or software tools.
4. View total profit and ROI – Get a clear breakdown of your actual take-home earnings.

Why It’s Important: Many sellers focus only on revenue, but without accounting for ad spend, FBA fees, and returns, your real profit could be much lower than expected.

 

Step 5: Considering Additional Factors

To refine your profit calculations, take these into account:

• Storage Fees – Long-term storage costs add up if your inventory sits too long.
• Currency Exchange Rates – If sourcing from overseas, fluctuating exchange rates impact costs.
• Sales Forecasting – Jungle Scout’s tools help predict future trends.
• Promotional Strategies – Consider influencer collaborations or external ads.

 

Step 6: Getting Started with Jungle Scout

To access these powerful tools, you’ll need to connect your Amazon Seller Account to Jungle Scout.

How to Get Started:

1. Sign up for Jungle Scout (Use our affiliate link for a discount).

   Get Started with Jungle Scout

2. Navigate to the Profit Calculator inside the dashboard.
3. Upgrade to the Growth Accelerator Plan for access to advanced seller features.
4. Analyze your profit data using historical trends and cost breakdowns.

 

Final Thoughts: Why Jungle Scout is Essential for Amazon FBA

Without proper profit tracking, you might be selling at a loss without realizing it. Jungle Scout helps Amazon sellers optimize their pricing, cut unnecessary costs, and scale profitably.

Key Takeaways:

• Categorize all costs before analyzing profits.
• Use the FBA Revenue Calculator to check per-unit margins.
• Factor in startup expenses to see your real break-even point.
• Use the Profit Calculator for a complete view of total earnings.
• Upgrade to Jungle Scout’s Growth Accelerator Plan for deeper insights.

Start optimizing your Amazon FBA business today with Jungle Scout’s profit tools and make smarter decisions to maximize your success.