If you’re serious about growing your Amazon business, one of the smartest things you can do is run split tests on your listings. Also known as A/B testing, this method helps you figure out which version of your listing converts better—so you’re not guessing what works. You’re testing it.
In this step-by-step guide, we’ll show you how to use Helium 10 Audience and Amazon’s own Manage Your Experiments tool to test key listing elements and boost clicks, conversions, and, ultimately, sales.
What Is Split Testing on Amazon?
Split testing is simple. You create two versions of a listing element—like your main image or title and test them against each other. One version goes to half your audience. The other goes to the rest. Then you track which one performs better. Even small changes in your click-through rate (CTR) or conversion rate can have a big impact on your bottom line.
Why Split Testing Matters
- Higher Click-Through Rates = More Traffic
A better main image or product title can increase clicks in search results.
- Higher Conversions = More Revenue
If your bullet points or images improve trust, your conversions go up without spending more on ads.
- Data-Driven Decisions
You’re no longer guessing—you’re using real customer behavior to guide your listing strategy.
Watch our YouTube tutorial on how to run split tests on Amazon with Helium10, which shows how small changes in your image or title can lead to more clicks and higher profits.
Two Ways to Run Split Tests
There are two main tools to help you run split tests on Amazon:
1. Amazon Manage Your Experiments (for live listings)
This is Amazon’s built-in tool that lets you run split tests on active listings—right inside your Seller Central account.
You can test:
- Product titles
- Main images
- A+ content
- Bullet points (for some sellers)
Pros:
- Runs directly on your listing
- Shows real conversion data
- Free to use if you’re brand is registered
Cons:
- Only available for products enrolled in the Brand Registry
- Requires enough traffic to generate reliable data
- Results take weeks to complete
2. Helium 10 Audience (for pre-launch testing)
Helium 10 Audience lets you run split tests using real human feedback before your product is live on Amazon. You upload two variations of your listing element and let users vote and comment.
You can test:
- Main images
- Logos
- Product packaging
- Titles and subtitles
- Pricing options
Pros:
- Fast feedback (within hours)
- Great for new products or early-stage changes
- Real people explain why they chose one over the other
Cons:
- Paid tool (starts around $50 per test)
- Doesn’t use live Amazon shoppers, so it’s directional, not final
Step-by-Step: How to Use Helium 10 Audience
- Log in to Helium 10: Go to the Audience section in your dashboard.
- Create a New Test: Upload two versions of what you want to test (images, titles, etc.).
- Choose Your Audience: Helium 10 lets you target U.S. adults or specific groups based on gender, age, or interests.
- Set Your Budget and Launch: Choose the number of responses you want (e.g. 100 votes). Submit your test.
- Review the Results: You’ll see which version won and get written feedback on why users chose one over the other.
What Should You Test First?
The three highest-impact elements to split test are:
- Main Image – This is the first thing customers see. A clearer, more professional image can instantly boost clicks.
- Product Title – The right keywords and layout can help with both search rankings and clicks.
- Bullet Points – Highlight benefits, not just features. Try different formats to see what drives action.
Bonus: You can also test A+ Content, secondary images, and even pricing strategies.
How Much Does Helium 10 Audience Cost?
Helium 10 Audience uses credits. One test with 50 to 100 responses usually costs around $50–$100, depending on your audience and speed. It’s not free, but it’s a fraction of what you could lose by guessing wrong on your main image or title.
Starting from $29/month
Get 20% OFF Your First 6 Months Enter code: ECOMMASTERY20 at checkout
Key Features
Comprehensive Amazon product research tools
Keyword tracking and optimization
Profitability and inventory management tools
Why We Recommend It
Helps Amazon sellers save time and grow their business
It makes finding profitable products, optimizing listings, and managing inventory easier,
so you can focus on making more sales and beating the competition.
Pros & Cons
- All-in-one solution for Amazon sellers
- Easy-to-use tools for beginners and advanced sellers
- Accurate keyword and market data
- Advanced features may require a learning curve
- Pricing can be high for small-scale sellers
Use discount code ECOMMASTERY20 to get 20% off your first 6 months of Helium 10.
Final Thoughts: Split Testing Is a No-Brainer
Most Amazon sellers skip testing and rely on their best guess. But for the top sellers, they optimize every inch of their listing. And that starts with testing what actually works. Use Amazon Manage Your Experiments if you already have sales. Use Helium 10 Audience to test your ideas before launching. Either way, you’ll be making smarter decisions based on data—not hope.
