If you’re running paid ads and struggling to track your ROI accurately, you’re not alone. With iOS updates, ad blockers, and privacy restrictions, tracking conversions has become harder than ever. This is where Hyros comes in—a highly advanced ad tracking and attribution platform designed to give you a clear, data-driven view of what’s actually making you money. In this review, we’ll break down what Hyros does, how it works, its key benefits, and whether it’s the right tool for your business.
What is Hyros?
Hyros is an AI-powered ad tracking and attribution platform created by Alex Becker to solve the biggest problem in digital marketing—unreliable ad tracking. Traditional tracking methods rely on cookies and pixels, which have become less effective due to privacy updates like iOS 14, GDPR, and browser restrictions.
Hyros fixes this by using AI-driven tracking and customer journey mapping to provide precise data on where your sales are coming from. This allows marketers to see which ads, emails, and funnels are actually generating revenue—giving them a massive advantage over competitors who are guessing.
Watch our full Hyros demo and tutorial here:
How Does Hyros Work?
Unlike platforms like Facebook Ads Manager and Google Analytics, which rely on cookie-based tracking, Hyros uses AI-driven tracking that follows users across multiple touchpoints, devices, and platforms—even over extended periods.
Here’s how it works:
- Tracks every interaction – Hyros assigns a unique ID to each visitor, following their journey across emails, ads, social media, and website visits.
- Assigns weighted attribution – Instead of just giving credit to the last click, Hyros analyzes the entire customer journey, assigning value to every step that led to a sale.
- Consolidates data from multiple platforms – Hyros pulls tracking data from Facebook Ads, Google Ads, YouTube, TikTok, email marketing platforms, and CRMs into one dashboard.
- Optimizes ad spending with AI insights – By understanding what actually converts, you can cut wasted ad spend and scale profitable campaigns.
Key Benefits of Hyros
- Accurate Tracking – Unlike Facebook’s or Google’s tracking systems that rely on last-click attribution, Hyros provides a full view of the customer journey, showing exactly which touchpoints drive conversions.
- Ad Spend Optimization – By identifying the ads, funnels, and email sequences that actually generate revenue, you can cut wasteful spending and focus on scaling high-performing ads.
- Single Source of Truth – Hyros consolidates data from multiple ad platforms and marketing tools into one unified dashboard, eliminating the confusion of dealing with inconsistent metrics from different platforms.
- Long-Term Customer Tracking – While most ad platforms track conversions over a short window (often just 7 days), Hyros tracks leads over months—helping businesses with longer sales cycles, like high-ticket coaching and e-commerce.
Considerations Before Using Hyros
- Cost: Hyros is not cheap. It uses a custom pricing model based on your revenue and ad spend and requires an application and sales call to get a quote. If you’re a small business just getting started, it may not be worth the investment.
- Setup & Learning Curve: Unlike plug-and-play tracking tools, Hyros requires manual setup. You’ll need to install tracking scripts, connect your CRM, and configure integrations. While support is available, it takes some effort to set up properly.
- Best For High-Ticket & Scaling Businesses: Hyros is especially valuable for businesses that have complex sales funnels and rely on long-term customer tracking—such as coaching, consulting, e-commerce, and info products.
Hyros Pricing
Hyros doesn’t publish standard pricing, as it depends on your business needs. However, here’s a rough breakdown:
- Annual plans start at $230/month for businesses with up to $20K tracked revenue.
- Higher tiers are custom-priced based on ad spend and revenue.
- Hyros offers a free demo to help businesses determine if it’s the right fit.
Is Hyros Worth It?
If you’re spending $10,000+ per month on ads, Hyros is a game-changer. The ability to track every touchpoint, optimize ad spend, and eliminate wasted budgets can save you thousands of dollars while improving profitability.
However, if you’re a beginner or running low ad budgets, the high cost and manual setup may not be worth it just yet.
Final Thoughts: Should You Use Hyros?
- Use Hyros if you’re scaling and want ultra-accurate tracking to maximize profits.
- Skip it if you’re just starting out or working with small ad budgets.
